This presentation will discuss how content creators are redefining streaming and TV. They’ll share real world examples of creators that have learned to monetize, expand, invest, and build lasting brands. They’ll walk you through recent mergers and acquisitions, and explore how those deals will affect creators in the future. And finally, they explain how the streaming industry is evolving so that you are prepared to craft a distribution plan that makes sense for your next project. Presenters: Session Number 7 Media LLC Consultant LJ Simpson and Lumexx Media CEO Marco Medina With experience across broadcast, cable, and streaming, LJ Simpson brings a strategic lens to how content is sourced, positioned, and programmed throughout its lifecycle. His work centers on shaping content slates, identifying audience opportunity, and aligning programming decisions with broader business and distribution goals. Based in Atlanta and working globally, LJ partners with storytellers, platforms, and media organizations navigating an evolving content landscape. Marco Medina is the CEO of Lumexx Media , a distribution company headquartered in Decatur, Georgia, with an additional team in Morelia, Mexico. Lumexx operates across AVOD, TVOD, SVOD, and international sales channels. As a strategic leader, Marco is focused on scaling the company's reach and building systems that allow Lumexx to operate at a higher level across both domestic and international markets.