Developing and Selling Your Screenplay - Sponsored by FORMATION Talent Agency

Michael Greenwald was a senior executive at A&E Studios, and has worked in development for well over a decade, starting as an executive assistant in development at Jerry Bruckheimer TV and a showrunner’s assistant at CBS. He’s produced, sold and developed multiple television projects over the years, works as a consultant and educator, and is a screenwriter himself. Come learn what buyers are actually looking for, how to package and position projects, and what the current market really demands, while we explore the process of development from both the studio side and the screenwriter side. Moderator: Creative Conference Director Linda Burns Panelist: Michael Greenwald (Lincoln Lawyer, Perish, MFA Reidency Screenwriter, Emory, Sundance TV Writers Lab) Michael Greenwald is a writer/producer/consultant/amateur educator who spent the last six years as the VP of Creative Affairs at A+E Studios, developing and producing shows for every current platform and all the dead ones too. Currently, he is writing an original Christmas feature for Rideback and his short story, Buyer Beware , has Chris McKay attached to direct and Scott Glassgold producing.